PIO Boot Camp in Lafayette, Indiana


4-Day ‘Master Public Information Officer’ – Certification Course

A Progressive Media Relations / PIO Training

for Police, Fire & Public Safety Leaders

Register NOW!   |   PIO Boot Camp  Flyer

Simple Registration Form

(For payment by check, P.O., invoice request)

Oct. 18-21, 2021
Escondido Police Dept.
Escondido, California

Intensive Media Relations & Social Media Training – High caliber instruction,
exercises, videos, on-camera practicals & more


  • Crisis & On-scene Incident Communications
  • Fake! Posts, videos, pages, sites, images & news
  • Your “open-door policy” may be a career killer
  • There’s a problem with those words!
  • Preparing for next big incident in a small town!
  • Guerrilla tactics to get your message out
  • Facebook Live! Should we be?
  • News coverage trends, updates & challenges: Prepared?
  • When to respond & when to just “shut up!”
  • Brand & Reputation Mgmt. for your department
  • “Cyber Activism” is a game changer for Police & Fire Dept.’s
  • Social Media Revolution: Tricks, secrets & pitfalls
  • Videos: Good, bad & ugly of news interviews
  • Apps & tech for an overwhelmed PIO
  • Write more e;ective news releases, posts & tweets
  • Secrets reporters don’t want you to know
  • Take the heart out of a negative news story
  • Emergency responses to toughest media questions

After this intensive seminar , you’ll be ready for the challenges of media relations with new-found knowledge and confidence to succeed like never before.

PIO Training in California
Oct. 25-28, 2021 • 0800 to 1600 hrs
Hosted by Escondido Police Department
@ Community Room
1163 N. Centre City Parkway
Escondido, CA 92026

$595 per person – Limited seating available

PIO Boot Camp – Registration

 PIO Boot Camp Flyer

 Info: E-mail or call 602-445-6442


SpringHill Suites By Marriott
200 La Terraza Blvd
Escondido / CA USA 92025


San Diego Airport (SAN) (27.7 miles)
3225 N Harbor Dr, San Diego, CA 92101

John Wayne Airport (SNA) (59.5 miles)
18601 Airport Way, Santa Ana, CA 92707

Los Angeles International Airport (LAX) (95.7 miles)
1 World Way, Los Angeles, CA 90045