PIO Boot Camp In West Chester, Pennsylvania


4-Day ‘Master Public Information Officer’ – Certification Course

A Progressive Media Relations / PIO Training

for Police, Fire & Public Safety Leaders


Register NOW!   |   PIO Boot Camp – Flyer

Simple Registration Form


July 22-25, 2019
Chico Police & Fire Department
Chico, California

Intensive Media Relations & Social Media Training – High caliber instruction,
exercises, videos, on-camera practicals & more


  • Crisis & Incident Command Communications
  • Perception vs. Reality – Educating a skeptical audience
  • Your “open-door policy” may be a career killer
  • There’s a problem with those words
  • Lessons from Boston, Ferguson & Baltimore
  • Guerrilla tactics to get your message out
  • Facebook, YouTube & Twitter are news!
  • You may NOT need a media policy
  • News coverage trends: Are you prepared?
  • Social Media Revolution: Tricks, secrets & pitfalls
  • Videos: Good, bad & ugly of news interviews
  • “Cyber Activism” is a game changer for Police & Fire Dept.’s
  • Brand & Reputation Mgmt. for your department
  • When to respond & when to just “shut up!”
  • Apps & tech for an overwhelmed PIO
  • Writing more effective news releases, posts & tweets
  • Secrets & tricks reporters don’t want you to know
  • Take the heart out of a negative news story
  • Emergency responses to toughest media questions

After this intensive seminar , you’ll be ready for the challenges of media relations with new-found knowledge and confidence to succeed like never before.

PIO Boot Camp in Chico, California

$595 per person – Limited seating available

July 22-25, 2019 ∙ 0800 to 1600 hours
Hosted by Chico Police & Fire Dept.
@ Chico Fire Training Facility
901 Fir Street
Chico, California 95928

Register Now!

PIO Boot Camp – Flyer

Info: E-mail or call 602-445-6442


Coming Soon…


Sacramento International Airport
6900 Airport Blvd, Sacramento, CA 95837, USA

Mather Airport
10425 Norden Ave, Mather, CA 95655, USA

Sacramento McClellan Airport
3028 Peacekeeper Way, McClellan Park, CA 95652, USA

Sacramento Executive Airport
6151 Freeport Blvd, Sacramento, CA 95822, USA